“The first time I went to a gay bar (in D.C.), I was called ‘Fish’ in line and my crotch was grabbed later that night,” Lisa Guraya, a 25-year-old account supervisor, tells me. In fact, it’s a huge plot point in the recently-released Fire Island movie. But you wouldn’t have an inkling about any of it within most gay bars, where the main concern among patrons seems to be who looks fuckable enough to take home.ĭon’t just take it from me: Many queer people know that if you’re not a specific “type” of attractive (cis, male, and white), you’re basically irrelevant or disrespected the second you enter a gay bar. LGBTQ+ rights are under attack, Black trans and nonbinary people are being murdered at unprecedented rates, and white supremacists are storming drag queen story hours. The problem isn’t that gay bars have changed post-pandemic it’s that they’ve stayed exactly the same - even though the world, or at least our collective conscience, has finally changed. In fact, just last week at a bar in Brooklyn, a gay white man made a bottom joke and pushed a cue stick against my butt cheek.
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The same, tired scene plays out pretty much every time I cross the threshold: Shirtless men with abs look me up and down, there are seldom any queer or trans women present, and people of color are often belittled. But in the year since I’ve personally added gay bars back into my social repertoire, something about them has felt lukewarm. Two years later, some of the bars and clubs I loved did indeed close, while many others miraculously survived. The future looked grim back then, and the general consensus was that COVID would probably spell the end of many already-struggling gay bars. So gay, so great.In the summer of 2020, I donated money to keep some of my favorite queer establishments open. Harness your spending power and celebrate LGBT Pride this month with some rosé that actually gives back to the community and fights to change the archaic narrative that gay=bad. While the name is catchy and the can is Instagrammable, the brand is really about reclaiming language that was used against our community in the past to turn it into something positive,” he says. “ So Gay Rosé is about more than just wine.
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A portion of proceeds from every order is donated to LGBTQ charities. And I have never been more proud,” he says.Ĭhan and So Gay Rosé co-founder Josh Campbell (a self-professed straight LGBT ally) aim to erase the stigma associated with the phrase “so gay,” reclaim the phrase, and uplift the LGBT community through the brand’s messaging and by giving to organizations and nonprofits that support the community-and all year round, not just during June’s Pride month. Whether you’re drinking So Gay Rosé or partying at Pride, I hope people remember that the best way to live your life is on your own terms, on your own timeline, and in your own light. But this just goes to show you that society changes and people grow. I could’ve never imagined starting a brand with ‘gay’ in the name. “It took me a long time to be comfortable talking my sexuality, let alone being proud of it. It’s not about being gay - it’s about being yourself.”Ĭhan came out to his family and friends at 28 years old, so he understands how daunting and painful this process can be-he’s been there. “To be honest, we actually have a lot more in common with each other than you might think: we all just want the freedom to live our lives the way we want to to gather with people we find community with, and to speak our minds boldly for everyone to hear. Our philosophy is that being ‘so gay’ is something SO worth celebrating,” says So Gay Rosé co-founder and journalist Tim Chan.
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“We’re seeing such an attack on the word ‘gay’ right now. The phrase “that’s so gay” has an enduring legacy of pejorative use in our modern vernacular-a linguistic trend that the founders of the canned wine brand, So Gay Rosé are reversing with everyone’s favorite summertime (OK, any time) beverage. In light of the recent “Don’t Say Gay” bills being considered in several states across America, celebrating Pride month feels especially significant this year. If you purchase something from our posts, we may earn a small commission.